Record to Rendered


Bamboozle Myspace Playlist ’10

Today Myspace challenged their Twitter followers to a playlist-off. That’s right, they want their listeners to create a Bamboozle 2010 mix to pump up Bamboozlers in New Jersey this weekend. The two Friday winners get face-time on the Myspace home and Featured Playlist pages.

What are the rules? Myspace lists them on its blog -

Over the next few days, create a playlist on your profile featuring your favorite artists who are playing in New Jersey this weekend—like, say, Paramore.

Then once you have made your playlist, either:

• Direct message your URL to @MySpaceMusic on Twitter

• Or @message us your URL to @MySpaceMusic on Twitter

Did I make a playlist? OF COURSE I made a playlist. -

Matt & Kim Daylight
Weezer
Perfect Situation
Saves the Day
In Reverie
fun. Walking the Dog
Kevin Devine People Are So Fickle
Motion City Soundtrack My Favorite Accident
Paramore Fences
OK Go Get Over It
MGMT Kids
I See Stars What This Means to Me
Girl Talk Play Your Part (Pt. 1)

Do I have a Myspace account? No. But that doesn’t mean I don’t use it ten times a day for music streaming and sampling. Whether or not you have a Myspace or are even going to Bamboozle, the lineup is awesome and eclectic – if you’re going, know that I’m jealous.

What would be on your Bamboozle playlist?



OK Go Viral

Currently listening to: The Temper Trap – Science of Fear

There are few artists that understand the importance of marketing themselves. While it’s fantastic that more and more bands are participating in fan interaction via Twitter, MySpace and Facebook, it is difficult to find the formula to expanding fan base via these mediums.

This said, the Chicago/California-based OK Go has nailed an important tactic that ad execs everywhere wish they could master: viral marketing.

In 2006 OK Go released the single Here It Goes Again off the album Oh No. If that doesn’t sound familiar to you, maybe the video will ring a bell: choreographed dancing on treadmills? The one that’s been viewed on YouTube over 48 million times? The one that won a Grammy? Ok, well this is viral example number one.

Now, four years later, the band is at it again with their new video for This Too Shall Pass, a single for the soon-to-be-released album Of the Blue Colour of the Sky. And yea, that’s the Notre Dame marching band.


Do you think their new viral attempt will be as successful at the first? Know of any other bands that have tried the viral route?




Follow

Get every new post delivered to your Inbox.